What Is PR and Why Do I Need It?
A Guide to Effective Public Relations Strategies
Public Relations covers a field of strategies and tactics that share a common aim to communicate positive messages about your or your company to influence the behavior of customers, shareholders, potential customers, and others.
The reason for PR tactics is to generate media coverage, which appears as an independent comment from editors or journalists. The coverage is read as factual news, with a level of credibility via third-party endorsement that paid advertising does not carry.
When you recognized either by name or face, it immediately breakdown barriers with a lack of trust.
We all like to do business with those we know right? So by having a good PR strategy you'll have a good steady flow of people who want to pick up the phone and call you or walk up to you in person.
